Consumers today want to give clear signals on who they are and what they represent. Design plays an important role as it helps us to express our character and beliefs: the cars we drive, the clothes we wear and the environments we live in all represent who we are to the outside world.  It is design that differentiates competing products, and influences our decision to purchase.

Now it is the turn of personally designed payment cards.

Payment cards are one of most important communication channels between the bank and their customers and are gaining more and more importance as a part of a customer’s social identity.  This trend is increasing as consumers now have the opportunity to design their own cards through new and innovative technologies. 

Card issuers, service bureaus and card manufactures who take advantage of these new technologies will create competitive advantages as consumers are loyal to the companies and brands that satisfy their needs.